They brought the surf-inspired vision, we brought it to life. For Finisterre’s pop-up inside Selfridges London, Foundry Studio handled the full build. From reclaimed timber walls to immersive lighting and finishing touches echoing the brand’s coastal roots. We translated the ethos of cold-water adventure into a shop experience — one that feels handcrafted, bold, and undeniably Finisterre. It’s not just a space. It’s a story, told in wood, light and purpose.

From the first sketch to the final screw, our team shaped a space that feels both handcrafted and high-impact. Every element was considered — the grain of the reclaimed timber, the warmth of the lighting, the flow of the layout — to reflect Finisterre’s coastal spirit inside one of the world’s most iconic department stores. The result is more than a retail fit-out; it’s an immersive brand moment that invites people to step into Finisterre’s world the second they walk through the doors.